Verve Drinks — Brand Refresh
Category
Creative Direction
Client
Verve Beverages
Date Published
Sep 21, 2025
Verve Beverages needed to reposition itself in a saturated beverage market where every brand was fighting for Gen Z attention. Their old identity lacked personality and resonance, so they wanted a lifestyle-first rebrand that could spark emotional connections, energize their campaigns, and drive direct-to-consumer growth.
Led brand storytelling, visual identity revamp, and creative campaign direction across socials.
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